Product
Any offered product or service. For example: a pair of shoes; a concert ticket; the rental of a car; a haircut; or an episode of a TV show streamed online.
Usage: Over 1,000,000 domains
Property | Expected Type | Description |
---|---|---|
Properties from Product | ||
additionalProperty
|
PropertyValue | A property-value pair representing an additional characteristics of the entitity, e.g. a product feature or another characteristic for which there is no matching property in schema.org. Note: Publishers should be aware that applications designed to use specific schema.org properties (e.g. http://schema.org/width, http://schema.org/color, http://schema.org/gtin13, ...) will typically expect such data to be provided using those properties, rather than using the generic property/value mechanism. |
aggregateRating
|
AggregateRating | The overall rating, based on a collection of reviews or ratings, of the item. |
audience
|
Audience | An intended audience, i.e. a group for whom something was created. Supersedes serviceAudience. |
award
|
Text | An award won by or for this item. Supersedes awards. |
brand
|
Brand or Organization | The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person. |
category
|
Text or Thing | A category for the item. Greater signs or slashes can be used to informally indicate a category hierarchy. |
color
|
Text | The color of the product. |
depth
|
Distance or QuantitativeValue | The depth of the item. |
gtin12
|
Text | The GTIN-12 code of the product, or the product to which the offer refers. The GTIN-12 is the 12-digit GS1 Identification Key composed of a U.P.C. Company Prefix, Item Reference, and Check Digit used to identify trade items. See GS1 GTIN Summary for more details. |
gtin13
|
Text | The GTIN-13 code of the product, or the product to which the offer refers. This is equivalent to 13-digit ISBN codes and EAN UCC-13. Former 12-digit UPC codes can be converted into a GTIN-13 code by simply adding a preceeding zero. See GS1 GTIN Summary for more details. |
gtin14
|
Text | The GTIN-14 code of the product, or the product to which the offer refers. See GS1 GTIN Summary for more details. |
gtin8
|
Text | The GTIN-8 code of the product, or the product to which the offer refers. This code is also known as EAN/UCC-8 or 8-digit EAN. See GS1 GTIN Summary for more details. |
height
|
Distance or QuantitativeValue | The height of the item. |
isAccessoryOrSparePartFor
|
Product | A pointer to another product (or multiple products) for which this product is an accessory or spare part. |
isConsumableFor
|
Product | A pointer to another product (or multiple products) for which this product is a consumable. |
isRelatedTo
|
Product or Service | A pointer to another, somehow related product (or multiple products). |
isSimilarTo
|
Product or Service | A pointer to another, functionally similar product (or multiple products). |
itemCondition
|
OfferItemCondition | A predefined value from OfferItemCondition or a textual description of the condition of the product or service, or the products or services included in the offer. |
logo
|
ImageObject or URL | An associated logo. |
manufacturer
|
Organization | The manufacturer of the product. |
model
|
ProductModel or Text | The model of the product. Use with the URL of a ProductModel or a textual representation of the model identifier. The URL of the ProductModel can be from an external source. It is recommended to additionally provide strong product identifiers via the gtin8/gtin13/gtin14 and mpn properties. |
mpn
|
Text | The Manufacturer Part Number (MPN) of the product, or the product to which the offer refers. |
offers
|
Offer | An offer to provide this item—for example, an offer to sell a product, rent the DVD of a movie, perform a service, or give away tickets to an event. |
productID
|
Text | The product identifier, such as ISBN. For example: <meta itemprop='productID' content='isbn:123-456-789'/> . |
productionDate
|
Date | The date of production of the item, e.g. vehicle. |
purchaseDate
|
Date | The date the item e.g. vehicle was purchased by the current owner. |
releaseDate
|
Date | The release date of a product or product model. This can be used to distinguish the exact variant of a product. |
review
|
Review | A review of the item. Supersedes reviews. |
sku
|
Text | The Stock Keeping Unit (SKU), i.e. a merchant-specific identifier for a product or service, or the product to which the offer refers. |
weight
|
QuantitativeValue | The weight of the product or person. |
width
|
Distance or QuantitativeValue | The width of the item. |
Properties from Thing | ||
additionalType
|
URL | An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally. |
alternateName
|
Text | An alias for the item. |
description
|
Text | A description of the item. |
disambiguatingDescription
|
Text | A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation. |
image
|
ImageObject or URL | An image of the item. This can be a URL or a fully described ImageObject. |
mainEntityOfPage
|
CreativeWork or URL | Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details. Inverse property: mainEntity. |
name
|
Text | The name of the item. |
potentialAction
|
Action | Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role. |
sameAs
|
URL | URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website. |
url
|
URL | URL of the item. |
Instances of Product may appear as values for the following properties
Property | On Types | Description |
---|---|---|
isAccessoryOrSparePartFor
|
Product | A pointer to another product (or multiple products) for which this product is an accessory or spare part. |
isBasedOn
|
CreativeWork | A resource that was used in the creation of this resource. This term can be repeated for multiple sources. For example, http://example.com/great-multiplication-intro.html. Supersedes isBasedOnUrl. |
isConsumableFor
|
Product | A pointer to another product (or multiple products) for which this product is a consumable. |
isRelatedTo
|
Product or Service | A pointer to another, somehow related product (or multiple products). |
isSimilarTo
|
Product or Service | A pointer to another, functionally similar product (or multiple products). |
itemOffered
|
Demand or Offer | The item being offered. |
itemShipped
|
ParcelDelivery | Item(s) being shipped. |
orderedItem
|
Order or OrderItem | The item ordered. |
owns
|
Organization or Person | Products owned by the organization or person. |
productSupported
|
ContactPoint | The product or service this support contact point is related to (such as product support for a particular product line). This can be a specific product or product line (e.g. "iPhone") or a general category of products or services (e.g. "smartphones"). |
typeOfGood
|
OwnershipInfo or TypeAndQuantityNode | The product that this structured value is referring to. |
More specific Types
Acknowledgement
This term uses terminology from the GoodRelations Vocabulary for E-Commerce, created by Martin Hepp. GoodRelations is a data model for sharing e-commerce data on the Web. More information about GoodRelations can be found at http://purl.org/goodrelations/.
Examples
Kenmore White 17" Microwave <img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' /> Rated 3.5/5 based on 11 customer reviews $55.00 In stock Product description: 0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock. Customer reviews: Not a happy camper - by Ellie, April 1, 2011 1/5 stars The lamp burned out and now I have to replace it. Value purchase - by Lucas, March 25, 2011 4/5 stars Great microwave for the price. It is small and fits in my apartment. ...
<div itemscope itemtype="http://schema.org/Product"> <span itemprop="name">Kenmore White 17" Microwave</span> <img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' /> <div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"> Rated <span itemprop="ratingValue">3.5</span>/5 based on <span itemprop="reviewCount">11</span> customer reviews </div> <div itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <!--price is 1000, a number, with locale-specific thousands separator and decimal mark, and the $ character is marked up with the machine-readable code "USD" --> <span itemprop="priceCurrency" content="USD">$</span><span itemprop="price" content="1000.00">1,000.00</span> <link itemprop="availability" href="http://schema.org/InStock" />In stock </div> Product description: <span itemprop="description">0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock.</span> Customer reviews: <div itemprop="review" itemscope itemtype="http://schema.org/Review"> <span itemprop="name">Not a happy camper</span> - by <span itemprop="author">Ellie</span>, <meta itemprop="datePublished" content="2011-04-01">April 1, 2011 <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> <meta itemprop="worstRating" content = "1"> <span itemprop="ratingValue">1</span>/ <span itemprop="bestRating">5</span>stars </div> <span itemprop="description">The lamp burned out and now I have to replace it. </span> </div> <div itemprop="review" itemscope itemtype="http://schema.org/Review"> <span itemprop="name">Value purchase</span> - by <span itemprop="author">Lucas</span>, <meta itemprop="datePublished" content="2011-03-25">March 25, 2011 <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> <meta itemprop="worstRating" content = "1"/> <span itemprop="ratingValue">4</span>/ <span itemprop="bestRating">5</span>stars </div> <span itemprop="description">Great microwave for the price. It is small and fits in my apartment.</span> </div> ... </div>
<div vocab="http://schema.org/" typeof="Product"> <span property="name">Kenmore White 17" Microwave</span> <img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' /> <div property="aggregateRating" typeof="AggregateRating"> Rated <span property="ratingValue">3.5</span>/5 based on <span property="reviewCount">11</span> customer reviews </div> <div property="offers" typeof="Offer"> <!--price is 1000, a number, with locale-specific thousands separator and decimal mark, and the $ character is marked up with the machine-readable code "USD" --> <span property="priceCurrency" content="USD">$</span><span property="price" content="1000.00">1,000.00</span> <link property="availability" href="http://schema.org/InStock" />In stock </div> Product description: <span property="description">0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock.</span> Customer reviews: <div property="review" typeof="Review"> <span property="name">Not a happy camper</span> - by <span property="author">Ellie</span>, <meta property="datePublished" content="2011-04-01">April 1, 2011 <div property="reviewRating" typeof="Rating"> <meta property="worstRating" content = "1"> <span property="ratingValue">1</span>/ <span property="bestRating">5</span>stars </div> <span property="description">The lamp burned out and now I have to replace it. </span> </div> <div property="review" typeof="Review"> <span property="name">Value purchase</span> - by <span property="author">Lucas</span>, <meta property="datePublished" content="2011-03-25">March 25, 2011 <div property="reviewRating" typeof="Rating"> <meta property="worstRating" content = "1"/> <span property="ratingValue">4</span>/ <span property="bestRating">5</span>stars </div> <span property="description">Great microwave for the price. It is small and fits in my apartment.</span> </div> ... </div>
<script type="application/ld+json"> { "@context": "http://schema.org", "@type": "Product", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "3.5", "reviewCount": "11" }, "description": "0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock.", "name": "Kenmore White 17\" Microwave", "offers": { "@type": "Offer", "availability": "http://schema.org/InStock", "price": "55.00", "priceCurrency": "USD" }, "review": [ { "@type": "Review", "author": "Ellie", "datePublished": "2011-04-01", "description": "The lamp burned out and now I have to replace it.", "name": "Not a happy camper", "reviewRating": { "@type": "Rating", "bestRating": "5", "ratingValue": "1", "worstRating": "1" } }, { "@type": "Review", "author": "Lucas", "datePublished": "2011-03-25", "description": "Great microwave for the price. It is small and fits in my apartment.", "name": "Value purchase", "reviewRating": { "@type": "Rating", "bestRating": "5", "ratingValue": "4", "worstRating": "1" } } ] } </script>
<img src="dell-30in-lcd.jpg" alt="A Dell UltraSharp monitor" /> Dell UltraSharp 30" LCD Monitor 87 out of 100 based on 24 user ratings $1250 to $1495 from 8 sellers Sellers: <a href="save-a-lot-monitors.com/dell-30.html"> Save A Lot Monitors - $1250</a> <a href="jondoe-gadgets.com/dell-30.html"> Jon Doe's Gadgets - $1350</a> ...
<div itemscope itemtype="http://schema.org/Product"> <img itemprop="image" src="dell-30in-lcd.jpg" alt="A Dell UltraSharp monitor"/> <span itemprop="name">Dell UltraSharp 30" LCD Monitor</span> <div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"> <span itemprop="ratingValue">87</span> out of <span itemprop="bestRating">100</span> based on <span itemprop="ratingCount">24</span> user ratings </div> <div itemprop="offers" itemscope itemtype="http://schema.org/AggregateOffer"> <span itemprop="lowPrice">$1250</span> to <span itemprop="highPrice">$1495</span> from <span itemprop="offerCount">8</span> sellers Sellers: <div itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <a itemprop="url" href="save-a-lot-monitors.com/dell-30.html"> Save A Lot Monitors - $1250</a> </div> <div itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <a itemprop="url" href="jondoe-gadgets.com/dell-30.html"> Jon Doe's Gadgets - $1350</a> </div> </div> ... </div>
<div vocab="http://schema.org/" typeof="Product"> <img property="image" src="dell-30in-lcd.jpg" alt="A Dell UltraSharp monitor"/> <span property="name">Dell UltraSharp 30" LCD Monitor</span> <div property="aggregateRating" typeof="AggregateRating"> <span property="ratingValue">87</span> out of <span property="bestRating">100</span> based on <span property="ratingCount">24</span> user ratings </div> <div property="offers" typeof="AggregateOffer"> <span property="lowPrice">$1250</span> to <span property="highPrice">$1495</span> from <span property="offerCount">8</span> sellers Sellers: <div property="offers" typeof="Offer"> <a property="url" href="save-a-lot-monitors.com/dell-30.html"> Save A Lot Monitors - $1250</a> </div> <div property="offers" typeof="Offer"> <a property="url" href="jondoe-gadgets.com/dell-30.html"> Jon Doe's Gadgets - $1350</a> </div> ... </div>
<script type="application/ld+json"> { "@context": "http://schema.org", "@type": "Product", "aggregateRating": { "@type": "AggregateRating", "bestRating": "100", "ratingCount": "24", "ratingValue": "87" }, "image": "dell-30in-lcd.jpg", "name": "Dell UltraSharp 30\" LCD Monitor", "offers": { "@type": "AggregateOffer", "highPrice": "$1495", "lowPrice": "$1250", "offerCount": "8", "offers": [ { "@type": "Offer", "url": "save-a-lot-monitors.com/dell-30.html" }, { "@type": "Offer", "url": "jondoe-gadgets.com/dell-30.html" } ] } } </script>
<div> <!-- http://multivarki.ru?filters%5Bprice%5D%5BLTE%5D=39600 --> <span>315</span> <div> <img alt="Photo of product" src="http://img01.multivarki.ru.ru/c9/f1/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg" /> <a href="http://multivarki.ru/brand_502/"> <span>BRAND 502</span> </a> <div> <span>4399 р.</span> </div>... <div> ... </div> </div> </div>
<div itemscope itemtype="http://schema.org/ItemList"> <link itemprop="url" href="http://multivarki.ru?filters%5Bprice%5D%5BLTE%5D=39600" /> <span itemprop="numberOfItems">315</span> <div itemprop="itemListElement" itemscope itemtype="http://schema.org/Product"> <img alt="Photo of product" itemprop="image" src="http://img01.multivarki.ru.ru/c9/f1/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg" /> <a itemprop="url" href="http://multivarki.ru/brand_502/"> <span itemprop="name">BRAND 502</span> </a> <div itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <span itemprop="price">4399 р.</span> </div>... <div itemprop="itemListElement" itemtype="http://schema.org/Product"> ... </div> </div> </div>
<div vocab="http://schema.org/" typeof="ItemList"> <link property="url" href="http://multivarki.ru?filters%5Bprice%5D%5BLTE%5D=39600" /> <span property="numberOfItems">315</span> <div property="itemListElement" typeof="Product"> <img property="image" alt="Photo of product" src="http://img01.multivarki.ru.ru/c9/f1/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg" /> <a property="url" href="http://multivarki.ru/brand_502/"> <span property="name">BRAND 502</span> </a> <div property="offers" typeof="http://schema.org/Offer"> <meta property="schema:priceCurrency" content="RUB">руб <meta property="schema:price" content="4399.00">4 399,00 <link property="schema:itemCondition" href="http://schema.org/NewCondition"> </div>... <div property="itemListElement" typeof="Product"> ... </div> </div> </div>
<script type="application/ld+json"> { "@context": "http://schema.org", "@type": "ItemList", "url": "http://multivarki.ru?filters%5Bprice%5D%5BLTE%5D=39600", "numberOfItems": "315", "itemListElement": [{ "@type": "Product", "image": "http://img01.multivarki.ru.ru/c9/f1/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg", "url": "http://multivarki.ru/brand_502/", "name": "Brand 502" },{ "@type": "Product", "name": "..." } ], "offers": { "@type": "Offer", "price": "4399 p." } } </script>
Schema Version 3.0